This beauty tool revolutionises your make-up regimen and is good for the environment
Rebecca Williamson and Lizzy Pike met in Los Angeles and together they concocted the idea for Face Halo, a make-up removal pad that can be re-used (and endorsed by Naomi Watts and Chloe Morello). They chat to Vogue about how they launched Face Halo.
How did you first meet, and what is it like to work with each other? How are tasks divided up, or what aspects of the business do you work together on?
Rebecca Williamson: “We met more than 20 years ago as we were both dating actors! We have worked together on smaller projects before and with Face Halo is has been a great combination of both of our skill sets. Officially Lizzy is our product expert, with 15 years of product experience. She is the product guru as far as we are concerned; you can ask her anything about them and she knows! I am officially the branding and marketing side, but we work very collaboratively. We talk through every decision and are pretty quick to agree on most things. The hardest part is the time difference as I am in Los Angeles and Lizzy is in Australia.”
Lizzy Pike: “We work together really well, we also have the common bond of both having twins. Sometimes I feel I talk to Bec more than my own family at the moment, because of the time difference between Los Angeles and Australia I often find myself checking my phone at 2am and responding to emails or finding a quiet place in the house so not to wake the family so I can call Bec in LA. The excitement of doing Face Halo makes it feel like fun and not a job.”
From coming up with the idea to launching, how long did that take and what was the process like?
Rebecca Williamson: “We spent about a year getting the product right. We agreed on what it should be, but had to keep trying new versions until we both said, "this is it!" As soon as we had it we knew.. and it was easy!”
Lizzy Pike: “We realised that there was nothing on the market that ticked all our boxes for a faster, effective and sustainable makeup remover. Once we put the wheels in motion it took us over 12 months to come up with our final product.”
What was it like sourcing the particular fibre for Face Halo?
Lizzy Pike: “For us quality of product and integrity of manufacturing was really important, so we went through a really exhaustive process and are thrilled at the result, more importantly all our customer feedback has been the same, so that’s its own reward – my personal fave headline is ‘This thing’s a freakin’ unicorn!’”
Prior to starting Face Halo, what were you both doing? How did that contribute to successfully starting and launching Face Halo?
Rebecca Williamson: “I was working in branding and marketing and set up a company with my (soon-to-be) husband after moving back to LA specifically to bring great Australian brands and ideas into the US market. I will be eternally grateful that Lizzy brought such a great idea to us! You don’t often find a product that ticks so many boxes and fills a gap in the market here in the USA, but this one certainly does! And the uptake in Australia has been so fast and amazing too.”
Lizzy Pike: “I’d worked in textiles and cleaning textile products for over 15 years in Australia and the USA, which I combined with my other background of coaching women in business. Putting these two together I noticed a gap in the beauty market that Face Halo fills. I visited Bec in LA one time and we got talking about how she never removed her make-up at night so after some brainstorming between the two of us, we came the development of Face Halo. And as one of our Instagram followers now says: ‘All Hail The Face Halo’.”
Can you describe how Chloe Morello became involved with Face Halo?
Rebecca Williamson: “I was introduced to Chloe via a mutual friend when she was visiting LA and she came to dinner and of course, I had to tell her about this little project we were working on. It was a tense moment when she agreed to try it as she was clearly concerned it was not going to work. I remember the relief on her face when it did. She came back to LA months later and over lunch we gave her samples of the final product and she said, ’I think this product is amazing, can I come on board and do this with you?’ Of course, we were delighted. Chloe is a dream to work with. We all share the same passion and belief in the product which makes it an easy place to be.”
There is the environmental aspect of using Face Halo as opposed to disposable wipes. Was this something that you were aware of from the outset, or a happy bonus?
Rebecca Williamson: “This had always been something I have known about because of Lizzy's work in the industry. The reusable aspect is definitely an important part of the product. Another focus was to make it work better than disposable wipes and other removal options. Chloe Morello showed us how to use an orange with makeup to demonstrate how well it worked. If you wipe with your current method and then with Face Halo it shows how much deeper the Face Halo gets into the pores. Once we tried this we knew we had an awesome way to show people what we already knew!”
Lizzy Pike: “Zero waste and excess landfill is a passion of mine. Wanting to leave a better world as we can for our children is really important. We can all make a difference even by doing one small thing towards helping our environment. The fact that one Face Halo can replace approximately 500 makeup wipes, since Face Halo can be re-used up to 200 washes was definitely a conscious choice.”
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