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Face Halo launches innovative new collection

The following article originally appeared on Beauty Directory. Click here to read the full article.

Face Halo, the original and award-winning reusable makeup remover made from HaloTech fibres, is excited to debut its Modern Merch apparel collection this March.

Featuring an exclusive ‘OG’ collection and a ‘Limited Edition’ collection, each item of clothing has been upcycled using Face Halos sent back as part of the Face Halo Upcycling Program. The program encourages customers to send back their used Face Halos to avoid them going into landfill.

With each product replacing up to 500 traditional makeup wipes and one Face Halo sold every 30 seconds globally, the brand aspires a sustainable future for the planet and people through their extensive range of re-usable and eco-friendly makeup removers and tools.

Since the brand’s inception in 2017, founder Lizzy Pike’s key objective was to one day close the manufacturing loop on the reusability of the Face Halo product. Each Face Halo has a life after its traditional beauty use and after discovering how wasteful the fashion industry can be, especially with current trend based fast fashion, the brand thought it was a natural extension to apply the upcycling method to fashion. 

“We want to empower our customers to take pride in the fact that they’ve used our product, eliminated waste (by not using single use products) and can now purchase our upcycled apparel. It’s about selling a sustainable lifestyle,” Pike said.

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